Sharing your ad space

A number of publishers have asked us if it's acceptable to place multiple publishers' ad code on the same page or site. Often they'll run into this issue when two AdSense publishers manage a site together and both want to display their ads, or if a site owner hosts content and ads from other publishers on the same page as their own.

The answer is that yes, we do allow this. But before you place your ad code on the same page or site as another publisher, here are a few important points to keep in mind:

• The maximum number of products per page will remain the same.
  
• If you don't own the site, you'll need to receive permission from the site owner to display your ads on their pages.
  
• We're unable to divide earnings between accounts, so any revenue generated will be credited to the account associated with the ad unit that was clicked or viewed.
  
• Any shared site that displays Google ads must also comply with our program policies.
  
• You're responsible for the content of any page where your ad code appears. Before placing your ad code on another publisher's site, we recommend reviewing the site for any policy violations.
  

And one final tip before giving your code to another publisher -- try using our Allowed Sites feature to monitor where your ads are appearing and keep your account in good standing.

Posted by Arlene Lee - AdSense Publisher Support

Easy as 1-2-3

With all of the different AdSense products we now offer, it can be tough to keep track of the maximum number of each type of unit that our program policies allow. To help you remember these important numbers, here's a list.

On any policy-compliant page, you can display:

ONE...
- video unit (currently only available in specific countries and languages, though we're working to expand video units to additional publishers soon)

TWO...
- AdSense for search boxes

THREE...
- standard AdSense for content ad units, and
- 3 link units

While you can place all of these on one page, please also keep the user experience in mind. We strongly recommend maintaining a balance between the number of ads and the unique, quality content on your site, which will keep your readers engaged and coming back for more. Also, the more text-based content you have on your site, the more relevant your ads will be.

If you'd like help with generating ad code for additional ad units, feel free to review our Generating Ad Code video or our Quick Start Guide.

Posted by Arlene Lee - AdSense Publisher Support

A peek into recent AdWords developments

If you're an avid Inside AdSense reader, you know that we frequently post about the latest developments in AdSense and new features you can take advantage of. However, we've heard from some publishers that they want to know more about what's happening in AdWords, and what we're doing to bring more relevant, targeted ads to AdSense sites like yours. With that, we'd like to take a moment to give you insight into a few recent AdWords developments, and what they mean for you as an AdSense publisher.

One of the main changes is the ability for advertisers to be more specific with their ad targeting through a combination of contextual targeting and placement targeting. As you may know, contextually targeted ads will appear on your pages if an advertiser's keywords match your content, while placement-targeted ads will appear if an advertiser has specifically selected your ad placement or site. Now, advertisers can target your site or placements, but can also specify keywords for them so that their ads only appear in the most relevant pages. These ads will still need to compete with the available inventory of ads for a particular placement, and so only the highest-paying, most relevant ads will appear on your pages. At the same time, you'll still be able to use your Competitive Ad Filter to prevent ads from specific URLs from appearing.

What does this mean for you, as an AdSense publisher? Your users may see more relevant ads on your pages, and advertisers who become more confident that their ads are reaching the right audience may increase their ad spend -- both of these can result in higher monetization for you. In addition, while advertisers previously could only change their bids for all ads running across multiple sites, they can now adjust their bids for individual sites. This means that advertisers can spend more of their budgets on the specific AdSense sites which perform well and generate high-quality leads for the advertiser.

With these recent improvements, we're looking forward to expanding the number of advertisers who use the AdSense content network and increasing the relevance of their ads on your sites. Not only will this increase your earnings potential through the AdSense program, but it will also strengthen the ads ecosystem that benefits publishers, advertisers, and users.

Posted by Arlene Lee - AdSense Publisher Support